More than a thousand barbecue fanatics in Uruguay grilled up 12 metric tonnes (26,400 lbs) of beef on Sunday, setting a new Guinness world record while promoting the country's succulent top export.
Army personnel set up a grill nearly 1 mile long and firefighters lit six tonnes of charcoal to kick off the gargantuan cookout.
Some 1,250 people grilled the beef and about 20,000 spectators cried with joy when a Guinness judge confirmed the barbecue record had been broken.
The previous barbecue record belonged to Mexico and was set in 2006, but the new one crushed by the 4 extra tonnes of meat used in Uruguay.
Uruguay has entered the record books after organising the biggest barbeque in the world.